SEO (Search Engine Optimisation) is about ranking in Google when people search for solutions like yours. AEO (Answer Engine Optimisation) is about how AI systems, ChatGPT, Gemini, Perplexity, Claude, understand, describe, and recommend your product. SEO helps users find your site. AEO determines what AI says about you when someone asks it a question your product should answer. Both matter, and they're built on the same underlying foundation of clear structure and content.

You need both, and increasingly, AEO is what separates companies that get recommended by AI from those that get ignored. Strong SEO alone doesn't guarantee that AI tools will describe your product accurately or cite it in relevant answers. AEO is the additional layer that ensures AI systems can extract, summarise, and reference your content correctly.

It means: correct heading hierarchy (H1 → H2 → H3), descriptive and unique page titles and meta descriptions, properly attributed images with alt text, clean URL slugs, working canonical tags, a sitemap submitted to Search Console, correct robots.txt rules, schema markup applied where relevant, fast load times, no duplicate content issues, and internal links that flow authority to the pages that matter. These aren't optional extras, they're the baseline every build we ship meets.

The technical SEO foundations, clean markup, semantic structure, metadata, schema, redirects, and indexing rules, are included in every Webflow build we ship. Deeper SEO work (keyword strategy, content architecture, backlink building, AEO implementation) is a separate engagement scoped based on your goals and current visibility.

Yes. We frequently work on live sites without a full redesign, auditing structure, fixing technical issues, improving on-page content, and implementing AEO layers. A full rebuild helps, but it's not a prerequisite for meaningful SEO improvements.

We test directly across ChatGPT, Gemini, Perplexity, and Claude using queries your buyers are likely to ask, category questions, comparison questions, use case questions, and direct product questions. We document what each system currently says about your product, where it's wrong or incomplete, and then implement the structural and content changes needed to improve those outputs. After implementation, we retest and iterate.

Yes. We help build high-quality backlinks through established networks and relevant category placements. We focus on placements that are editorially appropriate and genuinely useful, not volume-based schemes that create short-term noise and long-term risk.

No, and it's worth being cautious of anyone who does. Rankings depend on competition, domain authority, and Google's evolving algorithm, none of which any agency fully controls. What we can do is build the technical foundation, content structure, and authority signals that give you the best possible chance, then track progress transparently so you can see what's moving and why.

Technical SEO improvements and on-page changes typically show movement within four to twelve weeks, depending on how frequently Google crawls your site. Content and backlink work compounds over three to six months. AEO results can appear faster, AI tools update their understanding more frequently than search rankings shift. We track progress at every stage so you're not left guessing.