Software & Platforms

NewsCatcher — helping a complex product grow into its story

Artem, CEO and Co-Founder of Newscatcher,  found us through YC Bookface, the internal community where founders share recommendations and war stories. He reached out after seeing our work mentioned there. From the first call, the alignment was clear. He was looking for a team that understood how SaaS and tech startups evolve, especially when the product is technically deep but the audience is not always technical.

At the time, NewsCatcher was already doing serious work. Their APIs powered news aggregation, enrichment, and monitoring for enterprise teams. Customers used the product to track risk, detect emerging signals, and automate research at scale. The technology was strong. The website wasn’t keeping pace.

The existing site was a single page. It didn’t explain use cases, didn’t show how the APIs fit into real workflows, and didn’t help different types of buyers understand where NewsCatcher fit into their stack. For a product selling into enterprise teams, that gap was starting to show up in conversations.

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The first rebuild: making sense of the product

The first phase focused entirely on understanding and clarity.

A lot of that work happened alongside Aditya Singh, Product Head at NewsCatcher.. He spent time with us walking through how NewsCatcher actually works, what happens under the hood, and where users tend to get confused. Those sessions shaped almost every major decision that followed.

One thing became obvious early. Buyers weren’t evaluating NewsCatcher by scanning feature lists. They were trying to see how it would solve a specific problem inside their organisation. That pushed us away from building pages around job titles and toward building around use cases.

We restructured the site around real scenarios pulled from how customers were already using the product. Each path started with a problem, showed how NewsCatcher fits into the workflow, and made the value concrete. Complex NLP concepts were rewritten in plain language without stripping away technical meaning.

As those explanations took shape, it became clear that text alone wouldn’t carry the story. Aditya worked closely with us on this part. We mapped ideas into mood boards and storyboards, reviewed them together, and turned the most important concepts into animations. Every sequence was discussed, refined, and pressure-tested before it moved into production. It was a collaborative process that demanded time from both sides, but it’s what allowed the animations to feel accurate rather than decorative.

That first revamp turned the site into something functional. Visitors could finally understand what NewsCatcher does, how it works, and why it matters.

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The second rebuild: growing into an enterprise presence

As NewsCatcher grew, the expectations around how it should present itself changed.

The company began engaging with larger organisations and more demanding stakeholders. The site needed to feel calmer, more confident, and more enterprise-oriented. This second phase focused on maturing the visual language and deepening key product explanations.

Mariia, Head of Marketing at NewsCatcher, stepped in closely during this phase, helping shape layouts, structure, and how the story should land for a more senior audience. Together, we refined the design system into something more restrained and technical. Darker tones, clearer hierarchy, and more breathing room replaced the earlier, more exploratory feel.

Two additions stood out during this phase. One was a product overview built as a scroll-based Rive animation that walks visitors through how NewsCatcher works from end to end. It gave non-technical decision makers a way to understand the system without reading dense documentation.

The other was a Build versus Buy page, suggested by Artem. It tackles a question many teams were already asking. How hard would it be to build something like this internally? We designed a click-based Rive simulation that shows how time, cost, and complexity stack up when teams try to recreate NewsCatcher on their own. It made the trade-offs tangible in a way static copy never could.

Behind the scenes, we improved form routing, attribution tracking, and syncing with internal systems so the website supported sales and marketing more reliably. The site became something the team could depend on day to day, not just something that shipped once.

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What changed over time

The impact didn’t show up overnight, but it was clear.

Visitors spent more time on the site because they understood what they were looking at. Sales conversations started with context instead of confusion. Internal teams spent less time explaining fundamentals and more time discussing fit.

Measured outcomes reflected that shift.

Session time grew from roughly 20 seconds to over 3 minutes.
Bounce rate improved by 11 percent.
Engagement events increased by more than 3600 percent.
Pre-sales education time dropped noticeably for internal teams.

More importantly, the site evolved alongside the company. Over the next two years, NewsCatcher became one of our longest-running collaborators. We worked closely with the team as the product, audience, and positioning continued to change. During that time, the platform was adopted by major enterprises, including companies like Samsung and large financial institutions.

Today, NewsCatcher has moved to a cleaner, more visually driven website created with a studio specialising in creative direction. That transition makes sense. It reflects how far the company has come and what it needs at this stage. We’re genuinely glad to see the product and brand continue to mature.

The earlier version we built is still available to explore. It captures an important chapter in NewsCatcher’s growth.

Mariia summed up the experience simply after the second launch:

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For us, this project was never about a single launch. It was about helping a strong product grow into a clearer story at the right moments in its journey.