AI

When Suyog, co-founder of Webless, first reached out, he described the situation very plainly:
“Our product is strong, but the site gives people no idea what it can actually do.”

Webless builds generative AI search for large websites. It reads huge amounts of content and returns direct answers in seconds. The technology is impressive. The website, at the time, wasn’t. Visitors struggled to understand the idea, the visuals didn’t support the story, and the brand didn’t feel like something built for an AI company. The team needed a site that made sense to new users without lengthy explanations.

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Where the work began

The first conversations with Suyog moved quickly. He had clear thoughts about the audience and what wasn’t landing. That helped us step straight into mapping the information architecture and figuring out how the story should unfold. Content structure came into focus early, and it gave us a direction for the visuals.

During this phase, another gap became obvious: the brand didn’t have the strength to carry the new narrative. The identity needed more presence and a visual point of view that actually reflected the nature of the product.

Redesigning the brand and story

We rebuilt the brand from scratch. Updated logo. Clearer type. A stronger colour palette that suited an AI-first company. One of the concepts paired an infinity form with a search icon. It captured the idea neatly: a system that can pull answers from deep, varied content without losing context. That became the final mark.

With a stronger identity in place, we shaped the core narrative. The earlier site forced people to guess how the product worked. The new structure walks them through the idea step by step: what Webless does, where it fits, and why it matters.

Designing and animating the experience

Once the content structure was set, we moved into design without waiting for every word. The foundation was clear enough to start shaping the page flow.

As soon as we explored the product story, it became obvious that visuals alone wouldn’t be enough. Generative search is abstract. A single sentence can’t explain it well. So we proposed using animations to show how Webless processes information, interprets context, and responds.

This turned into one of the most interesting parts of the project.

We storyboarded each sequence, designed nearly forty animation frames, and sent them into production in parallel with the UI design. Everything stayed organised through fast loops, shared channels, and daily reviews. It was a demanding pace, but it kept momentum high without breaking the project rhythm.

Building on Webflow with flexibility in mind

The build was done entirely with a component-based system in Webflow (also called the Webflow Way). The goal was simple: Suyog and his team should be able to publish, duplicate, or edit pages without depending on developers again. The structure is clean, repeatable, and easy to extend.

We also paid close attention to performance. Animations were exported as lightweight Lottie and dotLottie files. Scripts were deferred. The hero animation loads only after the page has stabilised, keeping LCP under control. The site may look rich, but it runs smoothly.

What changed after launch

Visitors now stay long enough to understand the product.
Sales conversations start at a higher baseline.
Marketing moves faster because the team can build pages internally.

Measured results:

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Time on page increased by 32 percent
Bounce rate improved by 20 percent
Load time reduced by 70 percent
New pages can be created in minutes
Stronger first impression across demos, outreach, and events
No developer dependency for regular updates

Suyog described it well in one of our follow-up calls.
“It finally feels like the product and the website are speaking the same language.”